Monday, December 05, 2011
by Boulder Bay Realty Group
Accentuate the Positive
To impress a greater number of potential buyers, it's important to bring out the best your home has to offer, and tip the scale away from any drawbacks.
No matter how wonderful a house is, people tend to be drawn to the negative features first. Prospective buyers are always looking to uncover hidden costs so they can protect themselves. A buyer wants to make sure that there are no reasons not to buy your house.
Once buyers get stuck on a negative feature, it's difficult to get them to move past it. If buyers are met with clutter, they'll have the impression that the house is small and not well maintained. They may even look for additional signs of neglect once a negative tone is set. A negative impression lasts a long time, perhaps forever. A buyer often mentally exaggerates the negative in terms of how much time or money will be required to fix it.
As the seller, you must pinpoint potential negatives and counteract them before the property is listed for sale. You have to package your house to appeal to the greatest number of potential buyers. By correcting or minimizing any negative features, and by highlighting the strong points of your home, more buyers will form a positive impression.
When you're preparing your house for the market, you must approach every room objectively and ask yourself, 'Does it look new?' If you find yourself saying, 'It's good enough,' or 'It looks okay, I guess,' then it's probably not good enough, and it most likely doesn't look okay. To show your house in the best possible light, you must clear away clutter, clean, make repairs and improvements, and make everything as fresh and neutral as possible.
A positive impression will sell your house quickly and for the best price. If you're not sure what areas need attention, talk to your Realtor. Most decisions to buy a home happen pretty quickly, and your agent can help you zero in on what elements come into play. You'll want to be sure that you've done all you can to facilitate a good impression and a quick sale. The goal is to appeal to as many buyers as possible by positioning your home as the perfect place for the buyers to enjoy the kind of life for which they dream.